8 Tips To Improve Your Mobile Site Optimization

Gain an advantage over the competition

What does mobile site optimization mean for you, a Shopify seller?

In other words, if you don’t improve your store for mobile users, you could be losing out on 57% of your sales opportunities.

Building a better mobile experience for customers who visit your store is more crucial than ever. The reason is that:

Users would likely browse on mobile phones, then finish the purchase later on a desktop until recently.

Therefore, the key to improving your conversation rate lies in your small screen instead of your big one.

Here are some data which can prove my words:

1. 53% of mobile shoppers will abandon a website if it doesn’t load in 3 seconds.
2. Mobile media activity beats laptop and other forms of media

But don’t worry, we understand this can seem intimidating and difficult for those who may be new to the world of web development and mobile traffic, and we are here to shed some light on the situation and give you the knowledge you need to start racking up the sales by optimizing your store for mobile.

This article will show you how to create Shopify pages that are highly mobile optimized using the SimiplyTrends as well as step-by-step instructions for making sure your content is SEO friendly.

Obviously, another goal is to increase sales.

Let’s start.

What Is Mobile Optimization?

Mobile site optimization, to put it simply, is the process of ensuring that visitors who access your site via a mobile device have a more comfortable experience.

As a result, site design, screen sizes, and load times need to be taken into consideration to ensure that the site is functional and just as easy. If not, you will lose a great number of mobile users and potential purchases.

You wouldn’t put up with a website that wasn’t designed with you in mind, so why would your potential customer?

If these components are neglected, they’ll likely leave your site as quickly as they arrived and take their money with them.

Fortunately, there are many ways you can optimize your Shopify page to give your customers the best shopping experience possible, from browsing to checking out.

Mobile Optimization Best Practices

For best results, keep these suggestions in mind and put them into practice right away.

Page speed

Long loading times and inactive links are much less patiently tolerated by mobile users.

Start by using Pagespeed Insights from Google to analyze your page’s performance in terms of speed on desktop and mobile. Paste your website’s URL into the box and click the “Analyze” button.

Let’s look at some adjustments we can make to improve this number and get the mobile page speed up into the green. For example, we can see Forbes, the popular business magazine’s largest contenful paint is 1.7 seconds, which is faster than most websites.

It is a good example, but most websites have longer loading time which may make customers feel impatient, thus leaving your site angrily.

Make Text Visible

Forcing users to zoom in or scroll to read the text on your page is something you should avoid doing.

The best sites are responsive to the device being used, which means they will detect if it’s a mobile and adjust the scale automatically to match.

Make It Clickable

Remember that users won’t have a mouse and will instead be using their fingers, which will vary in size from person to person, when optimizing for mobile.

Buttons should be larger, and you may want to avoid using drop-down menus unless they are mobile-friendly.

Take a look at how best-sellers changed their Shopify store to be mobile-friendly by modifying the menu to open from the side with simple-to-click buttons.

Selecting Appropriate Image

The appropriate image can draw in browsers’ attention and transform them into buyers successfully.

Various kinds of images are displayed on the market and how to pick the appropriate ones?

Use SimplyTrends to help you make up your decision.

Winning ads provides you with a quick look at both dynamic videos and stable picture posts from best sellers. You can learn from the most popular ones and imitate their thinking pattern to choose image.

Optimize Your Images

Before uploading images to your online store, use tinypng to optimize them. Tinypng lets you add up to 20 images at once and then downloads them into a zip file that you’ll then need to extract the images from.

Faster loading of images mean faster page speeds for your site.

Avoid Pop-ups

If you think about it, pop-ups can be annoying enough on desktop, but having to deal with these on mobile is harder because of smaller screens and the high likelihood of pressing the wrong thing when trying to exit it.

Pop-ups can be great for capturing emails and promoting sales, but you are best to disable these on mobile devices.

Your prospects shouldn’t have to go through this; everything should be simple and hassle-free.

Optimize Cart, Checkout And Payment

Add To Cart buttons are your call to action; make sure they’re big, clear, and contrasting in color from the rest of the page.

Make sure the entire process, from browsing to checking out, runs as smoothly as it can.

Bold red CTAs that stand out against their clean, uncluttered website design to ensure that there is no hesitation from the landing page to the product page to the checkout page.

Simplified Website Interface

Businesses typically shorten their existing websites to make them mobile-friendly, but this practice needs to change as technology advances; if you want to stand out from the competition, you should really be designing your pages specifically for mobile.

Your audience will be greeted by a streamlined site built specifically with them in mind if you do this, and they should reward you with repeat visits as a result.

Pro tip: Use these steps to examine your website’s design from a mobile perspective.

1. Open your website you wish to preview on mobile
2. Open developer console window on Chrome by pressing Ctrl + Shift + C
3. Inside the developer window, navigate to the top toolbar and hit the window resizer to preview your site on mobile. The result is as below.

Conclusions

Increasing conversions on your Shopify online store is a given if you follow this advice. Keep in mind how many consumers are making purchases through mobile devices today and make mobile optimization your top priority to create mobile pages that kick ass and take money.

Additionally, to gain an advantage over the competition, take mobile site optimization seriously and put these suggestions into practice right away.

Just follow the measures mentioned above and start increasing site traffic and boosting sales.

Good luck!

If you enjoy this article, you can turn to SimplyShop blog website to find more dropshipping tips and ecommerce marketing strategies.

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