Get More Sales With Personalized Dropshipping Products
Let’s step into the personalized customization market together
You must devote a lot more time to dropshipping, conduct in-depth product research for each item you want to test, invest more money, develop effective ads, and be familiar with popular ad networks like Facebook, Google, and others if you want to be successful.
The good news is that almost everything you need to know is covered in this blog and on our official YouTube channel.
And today I want to talk to you about the product selection process and simplify your life so that you can probably make sales even with ads that are simple in appearance. This is possible with customized dropshipping products.
You should read this week’s article because it contains a technique that can help you generate sales even if your knowledge of creating advertisements is very limited.
How To Find Personalized Dropshipping Products?
These are plenty of dropshipping items that we can find on AliExpress with the option to customize. These products can be customized with a name, a date, a personal photo, or in a variety of other ways depending on the product. This lovely keychain can be personalized with a photo and a date, as seen in the image above.
But how to find a personalized dropshipping product that may attract as many as customers to purchase? SimplyTrends can answer your questions. This free software offers you a feature called Shopify Finder. It allows you to target the right product at different business stages, such as finding new products, brief analysis, product niche research, etc.
Besides, it also explores trends in your interested niche, helping you predict whether the product you choose will turn out to be a hit or not.
You just need to look a little harder in some niches to find personalized products, which can be found in every market and aren’t just limited to the family and pet markets.
The Advantages Of Selling Personalized Dropshipping Products.
The ability to stand out from the competition is the first benefit. Targeted, personalized products tend to be more eye-catching, and the intended audience will respond much better to something unique.
The second benefit is what I like to refer to as the “Take & Launch” — Many personalized products don’t require any special video or photo ads, so the ad creation skill needed to test this product is low. Of course it would be much better if you could get video footage of people walking with suitcases and edit them, so it looks like they are wearing this cover. But if you don’t have the skill required to do that, you can launch it as is.
So the next step is understanding what might be causing the low number of sales and how you can improve your advertisement/store to make money, while also testing the same product on a different market niche.
To explore a right market niche with efficiency, use SimplyTrends with its function called Winning Product Research. It not only discovers a new e-commerce trend, but explores trends in your interested niche.
It visualizes trends with graphs while you can also find keyword-related trends in different categories with CPC, SEO difficulty, and search volume per month, etc.
With personalized products, you can quickly move to other niches to make even more sales, say, you tried this suitcase for cat owners and we’re barely breaking even.
The Disadvantages In Selling Personalized Dropshipping Products.
My suggestion is to look for customized dropshipping products with no more than two fields (or three if the product is incredibly good). First, having too many custom fields can slow down the purchasing process and cause us to lose potential customers. It is better to have fewer custom fields so that our customers don’t have to spend too much time considering their options.
The second drawback is that when it comes to customizing their product, your customers will still make mistakes no matter where you write it and even if you could physically shove it in their faces. The best example is when they can upload their own photo to get a customized piece of jewelry. The issues arise when the photo has almost no background (or just a low quality photo) to crop it properly so you have to contact them and request a different photo.
Selling personalized goods involves more work, and you can’t just auto-fulfill orders; instead, you must provide the seller on AliExpress with the necessary information for each order in order for him to complete the customization. If your business is doing well, there are ways to combat it by exporting your orders and sending them straight to your supplier.
A Must To Sell Personalized Dropshipping Products.
In this article, I gave some credit to popular Shopify apps that allow you to add custom fields to a specific product in your store, so you can try one of these or just go to the Shopify app store and search for “product options” and there will be a lot to choose from.
If you are interested in what apps are applied by your competitors, only a click, and it will show an overview of your competitor in a brief report, including revenue, ranks, and Shopify apps they are using.
Important advice: Be sure to install Hotjar (the free version is sufficient) to record your customers so that you can later review how they complete the custom fields and whether the entire process is seamless.
Two Options To Selling Personalized Dropshipping Products:
You can either customize the product yourself or give your customers the option to do so. The customization process will go much more quickly if you can upload your artwork or request that the seller only uses a specific quote for engraving. They won’t have to fill out any fields because it will be a customized item that you have already personalized for them.
Alternately, you can leave it empty and let the user enter their own quote or upload their own artwork, which would make it much more distinctive but would require more work on your part.
Pro Tip: If you speak with the seller and request it, you may be able to transform generic products into uniquely tailored ones. For instance:
If you sell a cool pet bed, you can ask the AliExpress seller if he can add a personalized name tag to it to make it stand out more. If possible, a small adjustment like this one could dramatically increase your sales!
Conclusion:
People like unique things that they can customize and later show to their friends, so having a product with a special option can help you get sales even if your budget is tight. Spend a little more time looking for potential personalized products you can offer if you’re selling in a particular niche or trying to do so.
I hope you enjoyed this article, and please let me know if you have any questions.
Good luck!
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