How Dynamic Content Can Leverage Your Customer Reviews And Rocket Sales

And get ready to try!

In fact, adding customer reviews is now necessary to achieve high-converting profiles if you want to increase credibility and trust for your products (and brand).

They can increase brand trust more effectively than any creative campaign because they are honest, data-driven, and unbiased opinions.

Today, this blog will introduce several tips about how to increase your sales through dynamic content.

Shopify Product Reviews Is Not Enough

Why Shopify product reviews are important? The first reason is that it is totally free!

Product Reviews by Shopify is a popular option for beginners in eCommerce and a perfect starting place to add reviews to your store, so if you haven’t heard of it, you’re missing out on one free good tool.

Built by Shopify’s developers, product reviews is a great starting point, especially if you’re only searching for the necessities: a product review section on every product page, review scores that are optimized for Google search listings, and theme-adaptive design.

Here is an example of Shopify stores’ reviews.

Since 65% of people are visual learners and prefer moving, dynamic content, written reviews have fallen out of favor, to be honest. Who would read all of these long texts?

Therefore, if you want to achieve the effect you believe testimonials can have on your store’s conversion rate, Shopify Product Reviews can go its own way.

Why Dynamic Is The New Queen

2018 has been the year of videos and barrages, from being a marketing tactic to becoming an entire business strategy, unless you have been living in a cave and have not had access to the Internet (God bless you).

As commonplace as it may seem, videos are having a positive impact across a variety of channels. They have revolutionized not only how the business market works and how consumers shop, but also how salespeople connect with and convert prospects.

According to Forbes, 90% of customers say video helps them make buying decisions. Besides, according to Aberdeen, there was a 66% increase in leads.

Video is quickly becoming the new standard of content that is more engaging and, of course, more entertaining to watch.

Here are 4 reasons which make dynamic content a must-try:

Videos Build Credibility And Trust

And when we say “credibility”, we mean the real authenticity that we crave for in the virtual world.

While text testimonial still holds their stand firmly, their downside is the limits (text length, visual quality, feelings) and the possibility of being fake.

However, with an easy-breezy access to the Internet, people are growing more skeptical of everything. “Is this information verified?” — that’s what your customers care for, and that’s your math.

But the emergence of video overheal this status-quo. Video steps in to be an effective tool to capture the experience and feelings at their most originality — giving your product undeniable credibility.

A happy client is the strongest salesperson and a video testimonial ensures capturing their satisfaction to its full potential.

Videos Accelerate Recommend Possibility

But what about from the perspective of the customer? Will they be bothered when I ask for video testimonial, you may wonder?

The answer is absolutely not.

Asking a client to give a video testimonial is the ultimate sign of respect and trust. It means your company appreciates their opinion so much that you’re willing to invest in getting in documented.

When people feel highly valued, they talk to their friends and families — people who can go extra miles and happily share the video in their networks, boosting further credibility to your brand, without you spending a penny.

So video testimonials can increase referrals effortlessly.

Videos Are Easily Shareable on Social Media.

A strong reason that makes videos so powerful is because they are easy to be shared across many channels.

According to HubSpot, 78% of internet users watch videos online every week.

So the testimonial will receive more exposure, which increases brand awareness and credibility.

Videos Are A Source of Winning Ads

As the internet and social media gain momentum, videos have emerged as an important method for Shopify dropshippers to get potential browsers. Because its varality and lower recognition expenses, customers may be much easier to decode the information and persuaded by your video ads.

Therefore, using SimplyTrends, and you can see most winning ads apply the forms of video performance.

And you can use Winning Product Filter to target at the winning ads in your field, and find some inspiration from those videos.

How to Create The Quality Dynamic Testimonial

Know Your Checklist

You should consider the fact that your prospects (or even current customers) will be watching this testimonial before setting up your camera and equipment in order to see if your product can (and will) solve their particular problem before you start rolling out your camera and equipment.

This overarching goal guides the format and content of the video, ensuring that you are heading in the right direction.

For more important considerations, such as who the audience is, where to distribute the video, how much money you have to spend, and how successful the video will be, you have to make your own checklist.

Particularly, businesses in high tech and professional services tend to keep their content shorter, with a high percentage of videos under 120 seconds in length.

The average retention rate of personalized videos is 35% higher than non-personalized videos.

This widespread trend toward brief, succinct content reminds us of an old adage: videos don’t have to be long to be successful; they only need to be beneficial to their audience.

Consider The Platform

Mobile views of B2B content actually decreased by 3% compared to last year’s data, but if you plan to seed the videos on Youtube, Youtube reminds people that half of their video consumption is via mobile devices.

Vertical videos are even being produced by artists in the entertainment sector to better reach their audiences.

Twitter is another possible location for your video to go viral (here, videos are six times more likely to be retweeted than photos). Add an eye-catching thumbnail and skillfully craft the caption to ensure your message is delivered through the video.

Facebook can be a platform for publishing your videos — but make sure it’s interesting enough that someone would want to keep watching it without sound.

To improve your Facebook ads strategies, SimplyTrends help you scrape all ads from Facebook news feed and Facebook Watch easily. Click See More Ads and find all ads published by the advertiser in one place.

The professional analysis and accurate data from SimplyTrends allow you to make correct decisions on how to design your Facebook video ads and how often to schedule your ads.

Ready. Set. Try!

Consider strategically placing your customer reviews: While other types of reviews can be used anywhere you want to test (probably everywhere), statistics show that including video testimonials in landing pages can increase conversion rates by as much as 80%.

With the best review app installed, you can assist the following customer in making a better purchasing decision. Once they realize they can feel secure making a purchase, take pleasure in your increased conversion rate.

Now, just try to add some reviews in your product page and make the website more trustworthy.

If you enjoy this article, you can turn to SimplyShop blog website to find more dropshipping tips and ecommerce marketing strategies.

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