How To Make Your Shopify Product Page SEO Friendly

5 min readOct 20, 2022

And more tips for optimizing your Shopify product page

For the majority of Shopify merchants, Facebook or Google Adwords come to mind when considering traffic acquisition strategies, and the Product Page, the landing page, plays an important role in optimizing our Shopify business.

But how to increase organic traffic to Shopify product pages by SEO-optimizing mechanism? However, what if we are just starting out with the business and on a tight budget? That’s why we’ll think about Google organic traffic next, and that’s what we’ll discuss in this blog post.

Today’s blog will introduce several of the most useful steps in SEO optimization. Let’s begin now!

Keyword Research

The first step is keyword research. As the provider of the goods or services, you are likely well-versed in the goods or services you sell, and you can even list the most popular search terms that potential customers use to find information about the goods or services in your specialized market.

However, it’s best to use SEO tools when conducting keyword research, and SimplyTrends may be a good tool to start with.

Taking watches, for example, choosing the feature called Winning Product Research, and there are already 250 unique keywords with “watches” in SimplyTrends database alone.

You can see a list of possible user search queries just by typing the keyword into this keyword tool.

Besides, it also shows the searching trends and its real-time growth statistics.

If you want to know more details, choose one keyword, and the products’ interest over time and interest by subregion are clearly listed on the screen.

After using this tool, you’ll have a list of keywords, and it’s a good idea to optimize your SEO by using those popular keywords.

Now that you have a list of keywords that potential customers are searching for, let’s look at how to optimize a Shopify product page for the term “watch.”

Product Title And Description

The next step in optimizing your Shopify product page is related to the product page’s title and the product description’s content.

Numerous AI-powered tools that can be used to quickly and easily create hundreds of product descriptions are available in the google stores. They can produce various genres of descriptions as you want in seconds.

Here are some tips about how to scram keywords into your description “naturally”.

Locations

Because you don’t want to be “keyword stuffing” by simply cramming keywords into the content, the targeted keyword must be mentioned in the first paragraph and the H2 HTML tag.

Collections

Each product is a part of a specific product collection, so in this case, you must add wooden watch to the “Watches” collection. From an SEO perspective, this will improve internal linking, which has an impact on the overall onsite SEO.

By adding the targeted keyword in the content, you’ll make it easier for Googlebot to find your image and position the result at the top of Google Image Searches, which is something that even Shopify advises merchants to do.

Pictures

Before uploading the product images to your online store, it’s a good idea to optimize the images. Additionally, with the image ALT tag, you’ll have to optimize the image’s size as well. Because the size has an impact on the user experience and the speed at which a page loads.

So that you can try them and see what happens. Given this situation, you should also use Shopify apps to automate the image optimization procedure, such as SEO Image Optimizer by Booster Apps or Image Optimizer Shopify app, both of which have been shown to enhance Shopify stores’ SEO presence.

Reviews

User-generated content is one of the factors that Google considers when determining how to rank a page. Therefore, adding customers’ reviews and interactions in your page is a key method to increase your website’s traffic.

When a user interacts with your page by, for example, leaving reviews or comments on your product page, Google recognizes that the page is receiving user interest.

Thus, asking people to leave reviews (user-generated content) via email or support systems is part of an SEO strategy, and when they do, it benefits other users as well. Reviews are crucial for SEO as well as conversion rate optimization because of this.

You can create a review system right on your product page using Shopify’s Product Reviews app as a solution for building reviews.

Conclusions

We’ve covered some important onsite SEO (Search Engine Optimization) points. Use the suggested solutions. They’re simple to put into practice.

Now that your competitors are pouring huge sums of money into Google and Facebook ads, it’s your turn to implement and test onsite SEO tactics.

Obviously, every method takes time to prove its efficiency and effectiveness, especially with keyword research and page optimization for each product.

But it is bound to bring great benefits. Just try it!

If you enjoy this article, you can turn to SimplyShop blog website to find more dropshipping tips and ecommerce marketing strategies.

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