Top 10 Tips to Increase Shopify Conversion

9 min readOct 19, 2022

Step by step

Optimizing landing pages and stores for conversion is difficult for Shopify store owners because it requires a thorough understanding of customer behavior from the Shopify homepage to the checkout page and the payment process.

This article will help you identify the crucial components that will increase your Shopify sales and conversion rate by fusing the great theory of an Oxford expert with the ideas of seasoned eCommerce experts.

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According to Fogg’s model, when one of the three components is absent, the behavior will not occur. These components are motivation, ability, and triggers.

Imagine the following situation. You can’t wait to get the door open. When the doorbell rings, it notifies you that your beloved lover has arrived. As an illustration, let’s say you are standing close to the door and it’s very simple for you to grab the door handle.

By including motivation, enhancing content visibility and accessibility, and an action-driven trigger along the user’s journey through your website, this model can assist you in improving conversion rates for Shopify landing pages.

Try to respond to these three questions when creating your Shopify pages and debating where and how to use an element:

Are they amply motivated?
Are they truly able or is it feasible to perform this behavior?
Are we just forgetting to remind them/ask them to perform the behavior?

Because the call-to-action is the Shopify conversion rate optimization concept that is the easiest to understand, I’ll start with it in this article.

Set Up The Call-To-Action Button

The call-to-action button is the most fundamental element to raising customers’ desire to purchase; it instructs users on what to do next, directs them along the path, and aids in achieving the desired result.

I see a lot of stores with a very first and attractive Hero banner without a Call-to-action button, and the customers have no idea that they should click on the banner to find out more, so what happens next? “I don’t know!”

To solve this problem, please set up a call-to-action button on your home page at once.

Besides, I would like to mention some tips that make your call-to-action really outstanding.

According to research by Kissmetric, CTA button colors have a significant impact on human psychology and some influence on purchasing behavior. Bright colors, like red, orange and yellow have more possibility to encourage customers to click.

Moreover, too many CTAs on one page may confuse users and prevent them from taking the action that we really want them to take, which is against the focus principle.

Use SimplyTrends to figure out the best sellers who sell similar products as your first. You can find everything you want behind the scene with a domain, and catch all the competitors on any keyword.

Then, take a look at the banner of brilliant dropshippers to see how much stronger the CTA will be if it is supported by the page headline.

After that, look for some inspiration and improve your button strategies according to your discoveries.

Consider The Customer Journey

Users are drawn to your website from somewhere on the internet, where they visit the home page, collection page, and product page before adding items to their carts, checking out, and making payments.

Along the way, online shoppers will either perform the simplest actions — such as clicking a button, selecting an option from a drop-down menu, etc. — or the most difficult ones, such as entering personal or financial information into a form or searching for a product.

To help you increase your Shopify conversion rates, I’ve listed a few suggestions below. Because online users are such impatient beings, it is better to avoid creating really long landing pages and make them simpler for users to read.

Make it easier for scanning instead of reading, by using the headline and sub-headline system, and hiding longer paragraphs in tabs. Use headlines on every Shopify page for a sense of orientation
Use buttons in the top slider or top bar so people will be easier access the featured item
Use bullet points and highlight key terms
Make supported but important pages such as return/shipping policy or About Us page easier to find
If you want to collect email addresses from users, use the most simple email form

Make sure your customers feel at home and comfortable in their purchasing journey, which is key to improving your conversation rate.

Free Gift or Free Shipping

This principle emphasizes the fact that when someone does something nice for us, we usually feel the need to return the favor or the debt because it is in line with our natural human behavior to feel obligated to repay a favor or debt.

For instance, getting a free eBook for signing up for a newsletter, spending X amount of money and getting a gift, or just getting a discount on a product in exchange for sharing, commenting, or reviewing it are all examples of the mutually beneficial exchange that humans naturally engage in and that has become even more prevalent online.

This is how we implement this idea and enhance Shopify’s conversion rate:

As soon as you’ve determined what you require, decide what you can provide your customer with as payment (a discount, an ebook, or cash back) for their cooperation. You must first choose the action you want your customer to take, which could be downloading or registering a product, telling their friends about it, or just subscribing to a newsletter.

However, offering customers some intangible free services, like free shipping, can significantly increase your Shopify conversion rate. According to Forrester Research, 61% of online shoppers prefer to shop with retailers that offer free shipping over those that don’t. Free shipping might sometimes be more effective than a standard percentage discount.

Contents With Added Value

Blogs and other content that provide us with additional value about the item, such as fashion trends that show how people look cool wearing the item or how-to-do tips, also increase Shopify conversion rate. The emotional targeting methodology also emphasizes that reciprocity need not be a tangible good.

According to the commitment and consistency principle, people will do anything to appear consistent in their words and deeds, even if it means acting in ways that are essentially irrational.

Email/Member Signup

Encourage them to join your community so you can sell to them later via email if they decide not to purchase from your website right away. The easiest way to get and rentend customers to make a small commitment to your brand is through email signup or member account registration.

A Test Program

This was the idea behind the well-known Warby Parker’s Free Home Try-On Program: “If you can actually get products in their hand, even if there is no official commitment to buy them, your chances increase even more.”

Warby Parker is aware that appearance and fit are crucial when it comes to purchasing accessories, especially when it comes to free trials. They also understand that if they can get a pair of eyeglasses into your hands, they are probably about 50% of the way to making a sale. That demonstrates how effective Warby Parker’s approach to increasing eCommerce conversion rates is.

Refunding Procedures

It’s crucial that you make a commitment that your customers always receive the best product because commitment is a two-sided agreement — buyer and seller sides.

Online shoppers are always worried that they won’t get the product they want, so the best way to address this is to offer free returns or refunds. When you reassure customers that they can always return it if they are not satisfied, they are more likely to buy from you. A returns policy is therefore very beneficial to your Shopify conversion rate optimization process.

The fear of trust has an impact on online shoppers’ purchasing decisions. Fears such as, “Will I receive the product after I have paid? Will the product be as good as what is displayed and described? What if I was deceived?” prevent many people from making purchases.

You can actually do that by demonstrating trust, as part of Shopify conversion rate optimization!

Review and Grading

People love to hear about society and what other people are talking about because they are social beings.

According to a BrightLocal survey, more people are reading and trusting online reviews; astonishingly, 88 percent of respondents say they trust them as much as a personal recommendation. Most online reviews are written by strangers, so it’s no wonder that this trend is growing. Only 12% of people, according to the same survey, said they didn’t frequently read consumer product reviews.

This means that providing user reviews is a way to increase your Shopify conversion rate (treat them as a potential marketing opportunity).

Trust Badge

You can improve Shopify conversion rates in this way by using trust badges. You can influence people to trust you by using the mark or signal of being authorized by these organizations because outside of society, the big and well-known experts are the ones that people rely on.

If something is advertised as a “limited time offer,” people will rush to buy it because they will feel a sense of urgency and fear of loss. People like the idea of purchasing things that are uncommon or difficult to come by. Here are some suggestions to help you increase your Shopify conversion rate. Scarcity is essentially the idea of “getting something before you lose it forever.”

The Countdown Timer

A countdown clock for discount items may encourage people to buy because they feel compelled to act quickly because they are running out of time and we can feel that time is passing and we will lose this discount in a few minutes.

Limited or Seasonal Product

When a new season begins, I first visit the Zara website because they have the best seasonal items rather than the best overall items, which are all replaced by the new ones and are never again sold at Zara.

To find the best seasonal goods among different stores, SimplyTrends offers you an effective way to gather all the information together. Only a click, and the trendings relating to price, revenue, and purchases will display in a few seconds.

This is the reason why customers feel pressed to purchase something from Zara before the season ends. Zara’s great strategy actually increases conversion rate, especially for fashion eCommerce.

Upcoming Out-of-Stock Notifications

When you find a really lovely hotel room on Booking.com while planning a honeymoon trip, you add it to your wishlist and plan to return later.

People are more afraid of what they lose than they are in love with what they receive, especially when it comes to losing for others. Impending Out-Of-Stock Announcements create a sense of urgency and can be a way to increase Shopify conversion rates.

For more information on how to improve the conversion rate of your store, read this article:

6 Validated Tips To Increase Your Store’s Conversion Rate

6 Lessons from Two Hustlin’ High School Entrepreneurs | Dropshipping Success Stories

Shopify conversion rate optimization is a must and daily task, and it’s really good to learn from both excellent real case studies and great academic theory.

With a little knowledge of your visitors and careful attention to the content, along with a few little tips and tricks, you can really draw people in and convert site visitors into paying customers.

If you enjoy this article, you can turn to SimplyShop blog website to find more dropshipping tips and ecommerce marketing strategies.

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